Every other blogger has weighed in on this issue, so I suppose I'll have to talk about it to. There is a current controversy happening between Harlequin Enterprises (a publisher) and a possibly too powerful organization known as Romance Writers of America (RWA).
This week, Harlequin announced the start-up of
Harlequin Horizons (HH). HH is a self-publishing arm of Harlequin that if you get rejected from Harlequin, you can choose to foot the costs of printing and self-publish your book. According to
this website, the Harlequin name will not appear on the books, only the HH logo. More over, the self-published books will not be distributed by Harlequin. There are no clear details on how the books will be sold, only Harlequin's assurance they will not be on bookshelves next to the professionally edited, legitimate books.
First, I want to clarify some terminology. "Self-publish" is typically used when the author pays all the printing fees, cover art, etc, and they get 100% of the net sales. Fees for HH are $600-$1600. "Vanity Press" is when the author pays for most or all the fees, but only gets a percentage of the royalties.
RWA has a firm stance on vanity presses. Any vanity press is revoked from the Approved Publisher List. Publishers on that list don't have to pay conference fees or booth fees, and their authors can participate in the prestigious RITA awards.
RWA revoked Harlequin's Approved Publisher standing right after the annoucement of HH.
Why? Even though HH says it's a self-publishing mechanism, it's actually a vanity press. After paying the costs of the book's production, Harlequin is taking 50% and the author gets 50%. So let's stop calling it self-publishing.
Moreover, endorsements for this vanity press option as well as manuscript critique services will appear in rejection letters and on the submission page of the main Harlequin website. They are not identified as advertisements and can appear to be associated with the editorial side of Harlequin.
I'm not against businesses finding new ways to make money. Really, I don't care that Harlequin decided to open a vanity press or sell manuscript critiquing services. I think there is an ethical line crossed when those pay-to-play options are pushed directly at rejected slush pile writers. Slush pile writers are previously unpublished writers trying to get their first break. Some of them will not realize the difference between the vanity and Harlequin, or worse, think it's a way to break into Harlequin if they have enough sales.
You can make the case that Harlequin is promoting false hope. The only way the vanity press can help you become a legit published writer is if your sales are INSANE. If you launch a massive, expensive promotion campaign and sell 40,000 copies, that will get Harlequin's attention. The next time you submit your work to Harlequin, you can say your self-printed book sold x amount of copies. However, that's extremely expensive route to go. You won't earn all your money back. In the long run, you are better off honing your writing and submitting the traditional way.
However, Harlequin is not being unreasonable. Here is a response directed toward RWA:
Harlequin was very surprised and dismayed to receive notice late yesterday that the RWA has decided that Harlequin is no longer eligible for RWA-provided conference resources. We were even more surprised to discover that the RWA sent a notice to its membership announcing this decision, before allowing Harlequin to respond or engage in a discussion about it with the RWA board.
I'm in the minority of writers when I say they have a point. Most writers support RWA's decision. I think it was rash and dramatic. A letter, similar to the one Mystery Writers of America (MWA) sent, would've been more professional. MWA requested specific things to happen:
removing mention of this for-pay service entirely from its manuscript submission guidelines, clearly identifying any mention of this program as paid advertisement, and, adding prominent disclaimers that this venture was totally unaffiliated with the editorial side of Harlequin, and that paying for this service is not a factor in the consideration of manuscripts. MWA also put a deadline on the time Harlequin has to respond.
Launching HH was not the most ethical thing to do, we can't ignore that Harlequin is in business to make profit. They also aren't unreasonable. In the response letter to RWA, Harlequin also wrote:
Most importantly, however, we have heard the concerns that you, our authors, have expressed regarding the potential confusion between this venture and our traditional business. As such, we are changing the name of the self-publishing company from Harlequin Horizons to a designation that will not refer to Harlequin in any way. We will initiate this process immediately. We hope this allays the fears many of you have communicated to us.
They are willing to compromise. That's a big deal. But RWA has already announced to the world that Harlequin is a vanity press and revoked them from the Approved Publisher List. If they hadn't been so reactive, RWA could work out a deal with Harlequin that is fair for both sides. Now RWA can either stick to their guns or eat their words.
You won't find many people to agree with me, as this appears to be a the case of a large publisher taking advantage of the newbie writers who don't know any better. I should mention that most writer-oriented websites give advice to newbies to be aware of any reading fees or publishing fees and run like hell. That information is blasted everywhere, including on literary agents and publishing websites. I would think a slush writer who has done his/her homework can recognize a vanity press and knows to avoid it like a plague. There has to be some responsibility placed on the writer.
Yes, HH's advertising scheme is confusing and misleading. Right now it does appear that if you pay enough money, you can one day be a Harlequin author. That should be changed, and it's the place of the writing organizations to demand that change. However, like those people who took out loans they can't afford and lost their house, the writer also needs to educate themselves before they are out a few thousand dollars. Then they only sell 5 books and have to split the sales with Harlequin. A pitiful situation, but they got themselves into it.
I find to hard to declare war on a publisher who is so clearly willing to compromise.